Diploma in Marketing / Marketing Management
Level: Diploma
Duration: 6 Months
Faculty: School of Business Studies
Department: N/A
Branch:
Fees: 42,000 KES Per Term
Examining Body: CDACC
Modes: Onsite (In Class)
Ideal For: High School Leaver Undergraduate Student Postgraduate Student Working Professional Career Switcher Adult Learner Skills Upgrade Educator or Teacher Government Staff General Public
Campuses: Main Campus
About This Course
Revenue follows brands that understand customers. This diploma trains marketing professionals who can research markets, build campaigns, manage sales teams, and measure ROI across digital and traditional channels.
Why this diploma elevates your career
Random advertising burns cash. You learn segmentation, positioning, integrated campaigns, CRM basics, and digital analytics — so you can justify marketing spend and grow market share for employers or your own venture.
Marketing diploma holders step into brand manager, digital marketing lead, and business development roles — directly impacting company growth and commission earnings.
Who should enroll
- Sales and marketing executives
- Entrepreneurs building brands
- Communications professionals entering business
- Certificate marketing graduates
Professional outcomes
- Develop marketing strategies from research insights
- Plan and execute integrated campaigns
- Lead sales teams and distribution channels
- Use digital marketing tools and interpret metrics
- Meet CDACC Level 6 marketing competencies
Entry Requirements
KCSE C−
Admission Requirements
A copy of KCSE certificate / result slip
2 colored passports
A copy of national ID / passport
1 ream of papers
1 spring file
Course Structure
Programme coverage
- 1Strategic marketing and consumer behaviour
- 2Market research and analytics
- 3Brand management and integrated communications
- 4Digital marketing and social media strategy
- 5Sales management and channel development
- 6Marketing capstone project