Digital Marketing Essentials
Level: Professional Certification
Duration: 2 Weeks
Faculty: School of Business Studies
Department: N/A
Branch: Digital Marketing
Fees: 32,000 KES Entire Course
Examining Body: NITA
Modes: Blended (Online + In Class)
Ideal For: High School Leaver Undergraduate Student Postgraduate Student Working Professional Career Switcher Adult Learner Skills Upgrade Educator or Teacher Government Staff General Public
Campuses: Main Campus
About This Course
Businesses shift spend from print to digital but lack in-house talent. Digital marketers who can run campaigns and read metrics are hired full-time or on contract.
Skills the market pays for
Learn funnels, content calendars, paid ads intro, and analytics — deliverables you can sell to local businesses immediately.
Agencies, NGOs communicating programmes, and SMEs all purchase digital marketing support.
In-demand skills you will apply
- Social media marketing
- SEO fundamentals
- Paid ads basics
- Analytics reading
Who should enroll
- Job seekers and career changers
- Working professionals upskilling
- Entrepreneurs building service businesses
What you will be able to do
- Plan digital campaigns
- Create converting content
- Set up basic ad campaigns
- Report ROI to clients or managers
Entry Requirements
OPEN
Admission Requirements
A copy of KCSE certificate / result slip
2 colored passports
A copy of national ID / passport
1 ream of papers
1 spring file
Course Structure
Practical coverage
- Digital strategy
- Content marketing
- Social platforms
- Ads intro
- Analytics
- Client project