Certificate in Marketing / Marketing Management
Level: Certificate
Duration: 4 Months
Faculty: School of Business Studies
Department: N/A
Branch:
Fees: 32,000 KES Per Term
Examining Body: CDACC
Modes: Onsite (In Class)
Ideal For: High School Leaver Undergraduate Student Postgraduate Student Working Professional Career Switcher Adult Learner Skills Upgrade Educator or Teacher Government Staff General Public
Campuses: Main Campus
About This Course
Why this certificate advances your career
Many businesses waste budgets on random advertising. You learn customer segmentation, brand positioning, sales support, and introductory digital marketing so you can contribute to campaigns that measurably support revenue.
Marketing-trained professionals support growth in every sector — certificate holders often move into brand assistant, digital content, and business development tracks.
Who should enroll
- Sales and marketing assistants
- Entrepreneurs marketing their own products
- Communications graduates entering business
- Students progressing to diploma in marketing
Learning outcomes
- Conduct basic market research and interpret findings
- Support development of marketing plans and campaigns
- Apply branding and customer relationship principles
- Use introductory digital marketing tools and metrics
- Meet CDACC marketing competencies
Entry Requirements
KCSE D−
Admission Requirements
A copy of KCSE certificate / result slip
2 colored passports
A copy of national ID / passport
1 ream of papers
1 spring file
Course Structure
Programme coverage
- of marketing and consumer behaviour
- Market research and marketing information systems
- Product, pricing, place and promotion strategies
- Branding, advertising and public relations basics
- Digital marketing and social media fundamentals
- Sales management and customer service
- Marketing project and CDACC assessment