Public Relations
Level: Diploma
Duration: 6 Months
Type: Short Course
Faculty: School of Business Management
Department: N/A
Discipline:
Branch:
Fees: 24,000 KES Entire Course
Examining Body: KNEC , ICM , INTERNAL
Modes: Onsite (In Class) Online Blended (Online + In Class) Distance Learning Evening Classes Weekend Classes Self-Paced Online
Ideal For: High School Leaver Undergraduate Student Postgraduate Student Working Professional Career Switcher Adult Learner Skills Upgrade Educator or Teacher Government Staff General Public
About This Course
Entry Requirements
c- and above
Course Structure
Semester I
- Introduction to Public Relations
- Communication Skills
- Business Communication
- Principles of Management
- Information Communication Technology (ICT)
- Introduction to Marketing
- Entrepreneurship Education
Semester II
- Media Relations
- Corporate Communication
- Writing for Public Relations
- Customer Service and Client Relations
- Event Planning and Management
- Public Speaking and Presentation Skills
- Business Ethics
Semester III
- Strategic Public Relations
- Crisis Communication Management
- Digital Public Relations and Social Media Management
- Advertising Principles
- Corporate Branding and Image Management
- Research Methods
- Photography and Content Creation
Semester IV
- Public Relations Campaign Planning
- Community Relations
- Government and International Public Relations
- Corporate Social Responsibility (CSR)
- Leadership and Organizational Behaviour
- Project Management
- Project Work